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In fact, Lulu didn't even take the time to scrub the Badoo logos off the images plastered on their "new" site: Now, before anyone cries foul (or copyright infringement), know that Badoo has a white-label program that allows other companies to build services on top of its sizeable social network, and those companies seem to be able to just swap out logos if they feel like it. Consider Blendr, the app often referred to as Grindr's counterpart for straight people. And remember Hot or Not, one of the best/worst ways to waste time in the early 2000s?It's We've reached out to both Lulu and Badoo in hopes of clearing up the exact nature of their relationship, but neither responded yet (and we're pretty sure it's a white-label deal anyway).The answer: apparently not much, because Lulu as we knew it is dead.
The first matchmaking agencies appeared in Western Europe in the 17th century and were sectioned off according to religion, but would soon see secularity, as people began being paired off according to class and economic status.
The new, neutered Lulu pegs itself as a "fresh way to meet new people," letting users see others they've crossed paths with while traipsing around in the real world.
One thing becomes obvious after even the briefest moment spent poking around in either the app or the new Lulu website, though: they're both carbon copies of UK dating app/site Badoo.
Radafshar is the founder of Fern Date, a local branding service geared toward those looking for love online.
Using a background in Nike’s marketing department and a degree in psychology, Radafshar makes a living curating clients’ pictures and profiles while helping them navigate apps and sites like Tinder, Bumble, Ok Cupid, and
Say what you will about the value of anonymous reviews; Old Lulu was a platform based more on information than action.