Updating google talk
Voice is central to communication, and because it’s not strictly an online channel, it presents a challenge for brands that treat digital transformation as a matter of generating clicks and website views.
The challenge is particularly acute for businesses that operate in categories such as insurance, lending, travel, or healthcare.
This visibility gap will only widen as voice-based artificial intelligence becomes ubiquitous.
Consumers are interacting with brands through intelligent assistants such as Alexa, Siri, and Google Assistant, which bring voice interactions beyond the mobile phone and into the home.
This ability to “call now” will become even more important as voice becomes the dominant way people consume information and interact with brands.Most businesses now communicate with their customers through multiple online channels, and invest in software to track, personalize, and optimize every step of the consumer’s digital journey.