How did dating services get started


19-Feb-2020 13:12

Ashley Madison, which has 15 million members in 25 countries, bills itself as the "most successful website for finding affairs and cheating partners." (There is no "Ashley Madison," by the way.Those were two popular female names when the site was created.)It might sound counterintuitive, but we had to start by building a brand with incredible credibility.“The reality for Singles, is that good things rarely come to those who wait. Favorite Quote: “An open mind leads to an open heart.” Approach to matchmaking: There’s a lid for every pot and my job is to find the match! It reminds me of every great date I have ever been on. Best dating advice: “Always remain positive and be sure to have fun with the experience.” Best part of your job: “Knowing that the next phone call we make to a client could change their lives forever is really special. But great things come to those who take a chance and do something different. ” There is nothing Sara loves more than helping people achieve their goals and dreams. Not many people have an opportunity to impact others’ lives in such a gratifying way, and I never take that for granted.” It’s our professional matchmaking team that makes the difference. Some 22% of online daters have asked someone to help them create or review their profile.Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.One factor behind the substantial growth among younger adults is their use of mobile dating apps.

Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.

Combine that with a hand-selected match by a professional matchmaker and you have improved your chances at dating success.

It’s Just Lunch matchmakers have matched hundreds of thousands of single professionals and arranged over 2 million first dates resulting in tens of thousands of marriages, engagements and long term relationships.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.



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It's Just Lunch recognizes that each of our clients is unique, and that their attributes, experiences and life goals shape the type of relationship they are looking for.… continue reading »


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