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See "The Impact on Public Attitudes of the Surgeon General's Report," a March 1964 study prepared for Hill & Knowlton. WPP bought Grey in 2005 for
See "The Impact on Public Attitudes of the Surgeon General's Report," a March 1964 study prepared for Hill & Knowlton. WPP bought Grey in 2005 for $1,154 a share in cash and WPP stock -- 118 times Grey's split-adjusted IPO price.
||See "The Impact on Public Attitudes of the Surgeon General's Report," a March 1964 study prepared for Hill & Knowlton. WPP bought Grey in 2005 for $1,154 a share in cash and WPP stock -- 118 times Grey's split-adjusted IPO price.
Wells, Rich, Greene -- and particularly its ambitious chairman, Mary Wells Lawrence -- personified the glamour and excitement of advertising at the height of the 1960s "creative revolution." Lawrence, Richard Rich and Stewart Greene opened the New York shop after leaving Jack Tinker & Partners.
There were four broadcast networks (ABC, CBS, NBC, Du Mont) and plans for a fifth (Mutual).
Du Mont went off the air in 1956; some former affiliates became key stations in News Corp.'s Fox network, launched in the '80s.
,154 a share in cash and WPP stock -- 118 times Grey's split-adjusted IPO price.
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The FCC immediately signaled to broadcasters and advertisers that it was willing to do business with commercial interests -- provided that radio networks and stations aired significant "public interest" programs. WPP in 2003 bought and broke up the Bates network; the brand still operates in Asia as Bates 141. After the war, it was renamed the Advertising Council.Research and press coverage in the early 1950s were drawing a link between smoking and cancer.
